Freelance journalist, author, and editor-in-chief of the art magazine Profane for the past ten years, Carine Soyer has also developed a long-term editorial collaboration with Memo Paris, giving voice to each destination and olfactory journey. For two fragrances, Tiger’s Nest and Cappadocia, she went further by imagining a more free-form illustrated narrative, brought to life respectively by the paintings of Matthieu Cossé and the artist duo Lamarche Ovize.