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Bright yellow background with the black text ’memo paris’ centered in a bold, sans-serif font.
AVAILABLE TO ORDER: MID-JUNE, 2026
ON-COUNTER DATE: SEPTEMBER 16, 2026

We are proud to introduce Darling Point, a key launch designed to drive desirability and performance across all markets. This launch is elevated by a global collaboration with Thomas Lélu, bringing strong cultural impact and international visibility.

Supported by one of our most significant media investments to date, Darling Point will benefit from powerful activations across digital, social, and retail, with a clear objective: drive traffic, conversion, and sell-out.

A sleek, rectangular white glass bottle of memo paris darling point eau de parfum with a gold cap and an illustrated label depicting sailboats on water.
Two identical transparent glass perfume bottles with gold caps and handwritten-style labels reading ’stay close to people who feel like sunshine’ by darling point.
Elegant memo paris fragrance set featuring six bottles with gold caps and gradient labels, presented in a sleek yellow gift box.
The fragrance reveals a luminous burst of juicy pear, blended with jasmine and orange blossom, while a gourmand praline accord adds a warm, caramelised depth inspired by the golden light of Sydney Harbour.


Please find via the link below all launch assets, including the marketing book, packshots, lifestyle visuals, banners, and POSM elements.

ALL MATERIALS
White rectangular perfume bottle with a gold cap and label featuring an illustration of sailboats on water, paired with its matching yellow-to-white gradient box.

STANDARD EDITION

White frosted glass perfume bottle with a gold cap and handwritten-style label reading ’stay close to people who feel like sunshine,’ from memo paris’ darling point fragrance.

LIMITED EDITION WHITE

A white rectangular perfume bottle with a gold cap and handwritten-style yellow text on its label, featuring the ’memo paris’ brand.

LIMITED EDITION STABILO
A pale pink rectangular perfume bottle with a gold cap and label featuring an illustration of sailboats on water, labeled ’memo paris darling point.’

PUBLIC REVEAL

September 16th 2026

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REACH OUT TO YOUR CONTACT

To discuss further Darling Point opportunities
A soft, glowing yellow wave-shaped graphic against a white background.
Dark gray geometric logo featuring a central starburst shape surrounded by intersecting angular lines.
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